Digital marketing glossary
Break-even ROAS: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Break-even ROAS: The ROAS at which ad spend equals gross profit, calculated as 1 ÷ gross margin. Below it, sales lose money on the first order.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 6: Meta Ads (Facebook & Instagram)
- Class: Budgeting & A/B Testing
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