Digital marketing glossary
Conversions API (CAPI): meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Conversions API (CAPI): A way to send events from your server or platform directly to Meta, capturing actions that browser tracking may miss.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 6: Meta Ads (Facebook & Instagram)
- Class: Pixel, Conversions API & Retargeting
Related terms
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