Digital marketing glossary
Event match quality: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Event match quality: A score in Events Manager showing how well the customer details sent with server events help Meta match them to accounts.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 6: Meta Ads (Facebook & Instagram)
- Class: Pixel, Conversions API & Retargeting
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