Digital marketing glossary

Business Solution Provider (BSP): meaning

Written and reviewed by L.K. Monu Borkala · Updated 5 November 2026

Definition

Business Solution Provider (BSP): A company that gives businesses access to the WhatsApp Business Platform through a dashboard and tools, usually with its own fees on top of Meta's pricing.

Definition from the OneCity AI Academy course notes.

Where you learn it

Module 8: Email & WhatsApp Marketing
- Class: WhatsApp Marketing

Broadcast list
Click-to-WhatsApp ad
Customer service window
DLT registration
Message template
Quality rating

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Definition

Where you learn it

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