Digital marketing glossary
Google Tag Manager (GTM): meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Google Tag Manager (GTM): A free tool for adding and managing website tracking tags from one dashboard without editing site code for every change.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Google Ads: A free tool for adding and managing tracking tags on a website without editing site code for each change.
Where you learn it
- Module 7: Google Ads
- Class: Conversion Tracking
- Module 9: Analytics & Measurement
- Class: Google Tag Manager
Related terms
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