Digital marketing glossary

Seller central / seller panel: meaning

Written and reviewed by L.K. Monu Borkala · Updated 5 November 2026

Definition

Seller central / seller panel: The seller-side dashboard of a marketplace where you list products, manage orders, see fees and read the official policies.

Definition from the OneCity AI Academy course notes.

Where you learn it

Module 15: Marketplace Selling
- Class: Marketplaces in India: Amazon, Flipkart, Meesho & ONDC

Category fit
Commission (referral fee)
D2C (direct-to-consumer)
Dark store
Marketplace
ONDC

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Definition

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