Digital marketing glossary
D2C (direct-to-consumer): meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
D2C (direct-to-consumer): Selling directly to customers through your own website or app instead of through a marketplace or retailer.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 15: Marketplace Selling
- Class: Marketplaces in India: Amazon, Flipkart, Meesho & ONDC
Related terms
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