Digital marketing glossary
Discovery call: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Discovery call: The first structured conversation with a client to understand the business, customers, past marketing, budget and what success looks like.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Career, Freelancing & Agency: A first conversation to understand a potential client's business, goals, budget and decision process before proposing anything.
Where you learn it
- Module 11: Career, Freelancing & Agency
- Class: Finding Clients
- Module 16: Capstone Project
- Class: Capstone Brief
Related terms
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