Digital marketing glossary

WhatsApp Business App: meaning

Written and reviewed by L.K. Monu Borkala · Updated 5 November 2026

Definition

WhatsApp Business App: A free app for small businesses with a business profile, catalogue, quick replies, labels, greeting and away messages and broadcast lists.

Definition from the OneCity AI Academy course notes.

Where you learn it

Module 8: Email & WhatsApp Marketing
- Class: WhatsApp Marketing

Broadcast list
Business Solution Provider (BSP)
Click-to-WhatsApp ad
Customer service window
DLT registration
Message template

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Definition

Where you learn it

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