Definition
Vanity metric: A number that looks impressive, such as total followers or likes, but does not show real business progress on its own.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Analytics & Measurement: A number that looks impressive, like likes or total page views, but does not directly show business results.
- Capstone Project: A number that looks impressive, like impressions or likes, but does not show progress on the business goal.
Where you learn it
- Module 1: Digital Marketing Foundations
- Class: Setting Goals: SMART Goals & KPIs · read it free
- Module 9: Analytics & Measurement
- Class: Data-Driven Decisions
- Module 16: Capstone Project
- Class: Capstone Delivery
Related terms
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